Saturday, January 26, 2019

Preferred File Formats

When it comes to submitting artwork and designs, there are many different file formats. If you have the ability, the best file formats are created by Adobe Illustrator, InDesign, and Photoshop.
LOGOS: The best option for logos is a Vector file. This format uses a mathematical equation to display an image. These files can be expanded from a business card to a billboard without a loss in quality. Common Vector formats are: .ai .eps .pdf .svg.
TYPESETTING: Setting up a project is best done in Adobe InDesign. This is a professional design program. For the common user, Microsoft Publisher is a solid alternative. Files that are created in Publisher can be packaged for our use, saving you costs when it comes to set-up charges.
Consider this: The best results occur when your images are at least 300 dpi. If you're supplying a graphic from a website, these images are often low quality 72 dpi graphics. All businesses should own a Vector copy of their logo. If you are lacking that ability, we are able to re-create your logo for use in Vector format.

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